As a skilled React Native Tech Leader with an inquisitive mind and passion for maintaining a sustainable delivery culture. I have vast experience working with Agile methodology and knowledge of good design practices and website architecture. Thanks to my great attention to detail and problem-solving skills I deliver scalable and robust solutions for our clients. 

Bartosz Boruta

My diverse educational background allows me to approach software development problems from different sides and angles. I have bachelor degrees in Sociology and IT in Business. I am an agile Team Leader and Project Manager. Sport and Combat training allowed me to learn that success comes with hard work. Along came the self-improvement, loyalty, discipline and self-control.

**ABOUT MY TEAM** “...there is no **I** in **Team**”

My Team has an in-depth and long term experience (**4 years** on average) and currently consists of **9 members**. We specialize in **Ruby on Rails**, **React.js**, **React Native** and **Node.js**. We work from **one** **office** which guarantees close and **successful** **cooperation**. We use the following communication tools: Slack, Pivotal Tracker, Trello, Jira and Google Hangouts.

***"With few exceptions, the best players are the hardest workers"***

I love coding and I **enjoy** **solving** **various** **business** **problems** with my programming skills.

I collaborate with CTOs, Product Owners and their development teams to support the growth of their businesses with maintainable and scalable software solutions.

Radosław Jędryszczak

Selleo Developers

As I Team Leader I do my best to s**et directions** **and help myself and others to do the right thing to move forward**. I do these by inspiring and motivating my team. Where do I find my motivation? I love mountains and I hike whenever I can. I run a mountain journal https://just-walking.me/ where I document my trips, compose brief guides for anyone who would like to follow my paths and post photos of beautiful wild nature.

**ABOUT MY TEAM**

My Team has in-depth experience in projects focusing on **Property and HR Management, Fintech and Online Payment Solutions**. It currently consists of 6 members. We specialize in React.js, React Native, Node.js and Ruby on Rails We work from one office which guarantees close and successful cooperation. We use the following communication tools: Slack, Pivotal Tracker, Trello, Jira and Google Hangouts.

***"When faced with a large project, remember you move a mountain one stone at a time***"

I have over eight years of professional experience as a Senior React.js and React Native accomplishing numerous international commercial projects. Recently, I became the Leader of a development team. My Team has in-depth experience in web and mobile projects focusing on Property and HR Management, Fintech and Online Payment Solutions.

Wojciech Bożek

Best practices for mobile app development can be hard to find, so we've gathered some of the best here for you.

How To Develop A Mobile App - Best Practices

\[TOC\]

As an answer to the digital era we are all in, the **mobile app development industry** is evolving with lightning speed. In order to survive, many companies decide to create their own trending mobile solutions since consumers show growing interest in making purchases on mobile devices.

In 2021 mobile app market revenue reached a whopping [$693 billion](https://www.statista.com/statistics/269025/worldwide-mobile-app-revenue-forecast/) and it is only the beginning.

However, not everything is as good as it seems. According to Gartner, only [0,01%](https://www.gartner.com/en/newsroom/press-releases/2014-01-13-gartner-says-less-than-one-tenth-percent-of-consumer-mobile-apps-will-be-considered-a-financial-success-by-their-developers-through-2018) of mobile applications actually succeed, which is not comforting. In this post, we will take a look at the latest trends in mobile software development, so you can ensure your next app is one from 9,999 that turns out to be a hit.

## The evolution of mobile applications

Before we proceed to the current state of **mobile app solutions**, it is important to mention how far it has come. Starting from **2005**, websites started to be designed for smaller displays and equipped with touchscreen-friendly interfaces. A couple of years later, the development of native applications with gesture navigation had begun as businesses recognized the advantages of having a dedicated mobile solution.

<Baner name={software-development} />

Around **2013**, the popularity of mobile web applications had risen. Websites were now capable of being accessed through a device’s browser. What is more, context-aware technology was introduced - apps gained user context like location, time and pattern identification for a more personalized experience. Mobile web apps evolved into hybrid apps and were wrapped inside a native container providing access to native platform features. This led to an increased interest in voice technology as a way to simplify human-to-machine interactions.

Since **2019** we have been living in an era of micro apps, which are consumer-oriented solutions that deliver highly targeted functionalities and personalized experiences with the help of artificial intelligence.

![Mobile apps evolution](https://a.storyblok.com/f/86602/2356x1702/349684fb65/mobile-apps-evolution.jpg)

## State of mobile application development

It is no news that people spend more time on mobile devices than ever. Statistically, more people own a cell phone than a toothbrush. **70% of traffic** is generated by mobile devices and around [75% of emails](https://www.bluecorona.com/blog/mobile-marketing-statistics/) are being opened on them. The ease of use and convenience of mobile devices changed users’ behaviour. According to Google, [80% of smartphone users](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/shopping-occasion-experiences/) are more likely to purchase from companies with mobile apps.

Statista goes further and states that by 2022, App Store user spending will increase to [$157 billion](https://www.appannie.com/en/insights/market-data/app-annie-2017-2022-forecast/) (up by 92%). In 2021, the mobile market is set to grow by [385%](https://www.smallbizdaily.com/20-mobile-app-statistics-developers-interesting/) and there will be about [$7 billion](https://www.statista.com/statistics/218984/number-of-global-mobile-users-since-2010/) mobile users worldwide.

However, in this dynamic and ever-evolving environment apps that shined in 2020 may not have the same success factor in 2023. That is why you should incorporate the latest trends into your development strategy.

<ReadMore> Read also: [React Native vs Flutter: The Ultimate Comparison](https://selleo.com/blog/react-native-vs-flutter-the-ultimate-comparison) </ReadMore>

## Top trends in mobile app development in 2023

Mobile trends just like any other trends are everchanging. To get ahead of the competition in the mobile app development world it is crucial to analyze those trends and adapt accordingly. Some of them have been present for some time now, while others are the latest finds addressing the needs of consumers in 2023.

### **Mobile commerce**

Did you know that mobile commerce sales have gone up to around $431 billion in the US in 2022?

Mobile commerce basically refers to when activities like commercial or business transactions like buying or selling products or simple financial transactions like banking or paying bills are done through one’s mobile phone.

The presence of ‘buy buttons’ on social media mobile applications, as well as other technologies like digital wallets and search optimization through GPS tracking, are major reasons why m-commerce is trending and is considered convenient in terms of access.

Relevant statistics indicate that about ⅓ of the online mobile users in the US used their mobile devices to make purchases each week in 2021!

The use of m-commerce is on an upwards trend, and businesses without the availability of mobile applications to aid them with sales are usually seen as less accessible by potential customers.

### Cloud-Native

Cloud-native applications are apps with code written with a **cloud-first approach**, meaning the need to have a separate server for hosting. In the case of those apps, everything else is handled by cloud-native solution providers like AWS, Google Cloud or Azure.

![Cloud native](https://a.storyblok.com/f/86602/640x416/0a30e8b02d/inside-article_cloud.png)

Cloud-native provides many benefits for developers and businesses like the fact that Google Cloud serverless tooling allows automatic scaling depending on the website traffic.

### Internet of Things

By the end of 2022 IoT market in the US was expected to exceed [$500 billion](https://www.statista.com/statistics/688762/north-america-iot-market-by-application/) and a great part of this share was the consumer electronics segment. This technology is impacting how people interact with each other and live in their homes by providing opportunities for users to engage with appliances and gadgets in real-time. The most prominent field of IoT’s impact will be smart homes since [more and more](https://www.statista.com/statistics/802690/worldwide-connected-devices-by-access-technology/) smartphone users control their home devices with apps. Forecasts say that by 2030 there will be around 50 billion of these IoT devices used around the world creating a massive web of interconnected devices.

![Internet of Things](https://a.storyblok.com/f/86602/653x424/e0f89e9bfc/inside-article_internet-of-things.png)

What is more, IoT has the potential for data sharing, which will definitely draw the attention of the app industry.

### Mobile wallets

![Mobile wallets](https://a.storyblok.com/f/86602/609x396/bbd3759421/inside-article_mobile-wallets.png)

Mobile wallets have gained popularity among users, especially since economies of different countries are turning digital. People prefer using e-wallets like **Google Pay, Apple Pay, Amazon Pay** etc. to cash or providing card details for even faster transactions. As the market is not yet saturated enough there is still potential for growth in the future. For mobile wallets the future trends include:

* audio-based mobile wallets
* near-field communication (NFC) based payments
* radio-frequency identification payments

### Artificial Intelligence and Machine Learning

AI and ML have already started taking their place in mobile applications and devices. Some examples of those include chatbots, facial recognition or voice search. There are also **AI-powered apps** for photo edits taking the technology to the next level. In the near future, AI-based cameras, user predictions or voice translations will be even more common in smartphones.

![Artificial intelligence](https://a.storyblok.com/f/86602/609x396/500b8d88b1/inside-article_ai.png)

The future of AI includes:

* image recognition, classification and tagging
* object identification, detection, classification and tracking
* processing of patient data
* predictive maintenance
* automated geophysical feature detection

Combining AI with ML will be super useful in developing mobile apps as it can learn from the previous app development process to detect problems and fix them.

<Baner name={react-native} />

### Chatbots

Even though modern chatbots are far from perfect, they are slowly creeping their way into our everyday lives. They help to **automate repetitive user interactions** by answering simple questions like is the store open or aiding in the ordering process. What is more, more than [50% of buyers](https://www.digitalcommerce360.com/2018/10/02/infographic-b2b-buyers-want-self-serve-customer-service/) claim they want more self-serving customer service tools and chatbots are great ways to achieve it. An example of such a solution can be an app from Starbucks - ‘[My Starbucks Barista](https://techcrunch.com/2017/01/30/starbucks-unveils-a-virtual-assistant-that-takes-your-order-via-messaging-or-voice/)’ in which you can tell the app the type of beverage you want and it places an order for you.

![Chatbot](https://a.storyblok.com/f/86602/609x396/9baec7117d/inside-article_chatbot.png)

Statistically speaking, [36% of Americans](https://financesonline.com/chatbot-statistics/) claim to have used a chatbot and with the popularity of Facebook Messenger, the usage of chatbots on mobile is rising even more.

### Biometric authentication

All mobile apps should think about implementing some sort of **biometric authentication**. Fingerprint scanning and face unlock are great ways to ensure data security. Apart from them there also is iris scanning, voice or hand geometry recognition to think about.

In the future, we will be able to see new trends in biometric authentication including:

* immigration services
* cloud-based biometric solution
* online banking and mobile payments

![Biometric authentication](https://a.storyblok.com/f/86602/609x396/47ed8795a5/inside-article_biometric-authentication.png)

### **Predictive analytics**

Predictive analytics is the implementation of algorithms, AI, and machine-learning techniques to predict future outcomes by studying historical information.

These analytics are essential because they not only prevent possible criminal behavior through pattern detection but also optimize market campaigns, make business operations more efficient, and reduce risks of unwanted insurance claims and fraud.

Giant applications like Instagram use a wide range of complex machine learning algorithms to build custom User Engagement Graphs for their users, map out their interest patterns, and optimize their Instagram feeds to fit their likes and dislikes.

### Beacon technology

**Bluetooth Low Energy** (BLE) signals are what power Beacon Technology. It allows, for example, to locate a store selling a specific product through a mobile application. Phones are able to receive signals and provide relevant information and guidance for users. This technology has great potential in the marketing industry as it can reduce the bridge between users and companies. It is slowly being implemented in hotels, healthcare institutions, museums etc.

![Beacon technology](https://a.storyblok.com/f/86602/609x396/6281126cb9/inside-article_beacon-technology.png)

### Virtual events streaming

Virtual events have become popular amid the Covid-19 pandemic as people were not able to attend events in person. However, even in the post-pandemic world, virtual events present whole new opportunities, making them **less exclusive and increasing availability** for people from all around the world.

One of the most popular online events platforms Hopin allows you to change rooms, listen to different speakers as well as communicate with other participants. In 2021 we will most likely see more such platforms coming to life.

![Virtual events streaming](https://a.storyblok.com/f/86602/609x396/9cda509a40/inside-article_virtual-events-streaming.png)

### Augmented Reality

Augmented reality will continue trending in 2021. Mobile apps can use AR features for a wide range of features. Starting from the hit game **Pokemon Go** AR changed mobile gaming and today, more applications are using in for more practical features.

### Wearables

Apple Watch is probably the most popular wearable device that changed the game for everybody. Apple dominated the smartwatch market with features like **ECG or blood oxygen level** measurements. In 2017, there were around 453 million connected wearable devices and according to [ReportLinker](https://www.reportlinker.com/p05935473/Smart-Wearables-Global-Market-Report-30-Covid-19-Growth-and-Change.html), the wearables market is expected to grow beyond $24 billion by 2023.

With technological advancements, we should expect wearable applications to become a vital part of our everyday life as more and more smartwatches start operating independently from phones.

### 5G tech

The introduction of 5G technology certainly has an impact on the mobile app development market. The number of 5G connections is rising all around the world and it will change the way apps are created and used. The significant speed improvements brought by 5G increase the mobile app functionalities as it allows up to **1 million devices** per square kilometre to connect. This can lead to the realization of the idea of everything being connected including cars, washing machines, fridges or security cameras.

### **Instant apps**

The availability of Instant Apps on platforms like the Google Play Store is increasing with time.

Native apps with small software program versions available to users for trial-based usage without having to be installed are classified as instant apps. These small program versions, therefore, allow users to test certain applications without spending valuable storage space.

These applications have the “Try Now” option besides the usual “Install” option, available on platforms like Google Play Store. The Android Studio, therefore, allows mobile app developers to improve the chances of users discovering their applications through this demo version option.

<ReadMore> Read also: [How To Build A Branding In Your Mobile App](https://selleo.com/blog/how-to-build-a-branding-in-your-mobile-app) </ReadMore>

E-commerce organizations and game developers especially prefer instant applications because they are bound to attract more end users than would be attracted to their products otherwise.

For example, Dotloop increased its user base by a shocking 62%, while NY Times Crosswords increased its sessions by 50% by using instant applications!

## Future of mobile application development

It is estimated that by the next few years, greater than two-thirds of the world will own mobile devices. And right now, 4.9 million different applications exist on iOS and Android devices combined. This number is expected to increase greatly over time.

The mobile application industry will be fruitful in the future due to promising statistics and the prospect of developing new technologies and strategies.

By just 2025, evaluations of future trajectories in growth estimate that the mobile app development sector will gain revenue of over six hundred billion dollars by just 2025! This promising number is bound to encourage more developers to pursue mobile application development now and in the future as well!

## Summary

Smartphones revolutionized the way we shop, make payments or look for information. Mobile app stores are full of applications for various purposes yet the market still seems **not saturated enough**. With all these mobile app trends, the app industry will continue to grow with great speed.

To stand out in this highly competitive market it is important that business leaders create apps that are aligned with the [newest trends](https://www.envato.com/blog/color-scheme-trends-in-mobile-app-design/) and use the latest technologies. This all can be achieved with an [experienced development team](https://selleo.com/custom-software-development-company) that is able to create a fresh product with the best tools available.

This is why Selleo should be your next choice - our mobile development teams will build your mobile product from the ground up, handle all integrations and ensure the highest security. [Contact us](https://selleo.com/contact) to discuss your idea and schedule a call with our engineering team.

Have you ever thought of developing your own mobile app? If yes, then here is a great place for you to learn about the best trends in mobile app development.

Mobile Software Development Trends To Know In 2023

How to build a mobile eLearning app? If you are looking for effective tips, look no further, as you will find answers to all these questions in this post.


How To Build A Mobile eLearning App And Make It Thrive?

\[TOC\]

It's no groundbreaking news that mobile applications are growing in popularity. Mobile app development saw a great increase in interest, partly due to the Covid-19 pandemic. According to App Annie’s annual ‘State of Mobile’ industry report, mobile app downloads grew by [7% year-over-year](https://techcrunch.com/2021/01/13/app-stores-saw-record-218-billion-downloads-in-2020-consumer-spend-of-143-billion/?guccounter=1) to **218 billion** in 2020.

![Img](https://a.storyblok.com/f/86602/720x344/0d0d431088/mobile-app-downloads-in-2020.jpg)

In that year alone, smartphone users in the United States spent approximately **4 hours** on mobile apps. This is **more time** than the average American spends watching TV. This trend is not unique to the US but can be noticed in countries with developing mobile markets like Brazil, India and even Germany or the UK. It is also not related to any specific age group.

Having this in mind, many businesses decide to develop their own mobile application as a response to the market demand. Some of them decide to build mobile apps using [React Native](https://reactnative.dev/) a common choice for native app development, but when researching the topic, you can also come across a solution named [Flutter](https://flutter.dev/). In this post, we will compare the two with their pros and cons to help you find the best framework for your needs.

## What is React Native?

[React Native](https://selleo.com/react-native-development-company) is a popular JavaScript framework for mobile development created by Facebook. It was made for writing real, natively rendering mobile platforms for both Android and iOS. It is based on [React](https://selleo.com/react-development-company), Facebook’s JavaScript library for building user interfaces, but it targets mobile platforms instead of browsers.

For more detailed information about React Native, go to the post [Why Choose React Native For Your Mobile Tech Stack?](https://selleo.com/blog/why-choose-react-native-for-your-mobile-tech-stack)

## Pros and cons of using React Native

Using React Native for native mobile development has many benefits, but also can bring some drawbacks. Before choosing which platform to go for, consider the lists below.

### Pros of React Native

* stability as it simplifies the process of data binding in the existing code
* modularity, which allows program function to be separated into interchangeable modules
* native look and feel of your apps
* one team for multiple platforms
* easier to install than Flutter
* bigger community and support than Flutter

![Img](https://a.storyblok.com/f/86602/720x497/240d2e0971/react-pros-cons.jpg)

### Cons of React Native

* weaker performance than native solutions
* supports only basic components out-of-the-box
* applications are bigger than their native counterparts

<Baner name={react-native} />

### Companies using React Native

Wondering which popular apps have React Native code? Keep reading.

### [Instagram](https://www.instagram.com/)

Instagram integrated React Native into the existing native platform. Because of this change, 85% to 99% of the code is shared between the iOS and Android apps, so the delivery of new features is much faster.

#### [Discord](https://discord.com/)

This digital communication tool is using React Native for both their iOS and Android apps, sharing close to 98% of the code. This makes voice, text and video communication over the internet reliable and pleasant.

#### [Pinterest](https://pinterest.com/)

Pinterest decided to go with React Native as they wanted to reuse code between platforms. Because of this feature, React Native was an obvious choice, which allows the company to better invest in developer productivity.

<ReadMore> Read also: [Why Choose React Native For Your Mobile Tech Stack?](https://selleo.com/blog/why-choose-react-native-for-your-mobile-tech-stack) </ReadMore>

## What is Flutter?

Flutter is an open-source user interface (UI) software development kit (SDK) introduced by Google in 2018. It enables not only to develop native **[mobile apps](https://trio.dev/blog/mobile-app-development)** for iOS and Android but also software for computer operating systems like Windows, Linux, macOS and Fuschia - a new OS in development from Google.

According to **[Linkedin’s study](https://learning.linkedin.com/blog/tech-tips/the-fastest-growing-skills-among-software-engineers--and-how-to-)** Flutter is the fastest-growing skill among software developers and was listed as one of the **[most-loved developer frameworks](https://insights.stackoverflow.com/survey/2019#technology-_-most-loved-dreaded-and-wanted-other-frameworks-libraries-and-tools)**.

## Pros and cons of using Flutter

Although Flutter's popularity increases due to its usage of the same UI and business logic on all platforms, the interface has its own issues.

### Pros of Flutter

* single codebase that covers both mobile platforms
* comes with a set of customizable widgets
* the same application view, even on older devices
* rich documentation

![Img](https://a.storyblok.com/f/86602/720x497/017855d77b/flutter-pros-cons.jpg)

### Cons of Flutter

* large file sizes
* lack of password manager support
* limited set of tools and 3rd party libraries in comparison to React Native
* weak iOS features support
* lack of support for Continuous Integration

### Companies using Flutter

Check out the most popular companies that use Flutter.

#### [New York Times](https://www.nytimes.com/)

The New York Times puzzles are super popular across millions of players but developing new games and maintaining them was a huge challenge because of the complexity of the web, mobile and desktop platforms. This is why NYT decided to make use of Flutter and, with a single codebase, create high performing apps for all platforms.

#### [Google Assistant](https://assistant.google.com/)

Flutter helps to power a growing number of Google Assistant apps. It is powering **[Google’s](https://developers.googleblog.com/2019/05/Flutter-io19.html)** [smart display](https://developers.googleblog.com/2019/05/Flutter-io19.html) platform including the Google Home Hub, taking the first steps toward supporting desktop-class apps with Chrome OS.

#### [Realtor.com](https://www.realtor.com/)

Realtor’s app was originally built with Objective C and Java but as it became hard to scale, the developers formed a new cross-platform development team and switched to Flutter and noticed a **[great productivity boost.](https://techblog.realtor.com/scaling-mobile-development-at-realtor-com-with-flutter/)** 

<ReadMore> Read also: [How to Build Your Own Real Estate Application like Zillow and Make it Thrive?](https://selleo.com/blog/how-to-build-your-own-real-estate-application-like-zillow) </ReadMore>

## React Native vs Flutter - Which is better for me?

Generally speaking, when trying to answer such a question there is one key thing to keep in mind - your personal requirements. For some, one framework will simply be better aligned than another and that's fine. That being said, let me just briefly compare the two to give you a better understanding and hopefully bring you closer to a decision.

### High performance

Both solutions include hot reload, which is awesome. It accelerates the development process by allowing [developers](https://selleo.com/software-development-team) to add new code directly into a running app. What is more, all changes can be seen instantly.

### Ease of use

As already mentioned, React Native is built on JavaScript, which many developers know very well. On the contrary, Dart - the base programming language behind Flutter is not as widely known or used.

### Popularity

React Native is surrounded by an active and large community with plenty of tutorials, manuals and libraries that help to learn this framework.

Flutter is still relatively new and therefore has a significantly smaller developer community around it, however, it now has more stars on Github.

### UI building

React Native has dedicated software for building components - Flux. It uses JavaScript as a bridge for connection to native modules. Flutter does not have such a bridge making it faster.

### Learning curve

For both frameworks, the learning curve almost completely depends on your knowledge of their respective programming languages. As most developers have some sort of background in JavaScript, React Native seems to be a more natural choice. However, if you are a fresh mobile developer or have previous experience with Dart you might want to opt for Flutter.

<Baner name={contact-us} />

## How to hire mobile developers?

If you want to develop an **RN app** for your business, you will most likely need **mobile developers**. Generally, like with every development, you can either hire a single developer to build an in-house team, augment your existing one or [outsource the development](https://selleo.com/how-we-work) altogether.

Choosing to outsource your project to a [dedicated team](https://selleo.com/software-development-team) of **React Native developers** gives you additional advantages over the usual ones, like cost savings or faster time to market, including a designer or QA engineer. The first one gives your software a custom design, while the second ensures the highest quality and amazing customer experience.

There are quite a few things to consider when looking for a suitable team: portfolio and testimonial reviews, cultural fit or well-developed communication skills. To ensure you found the right one, **ask them the right questions**. More on that topic you can find in [10 Questions You Should Ask A Software Outsourcing Company](https://selleo.com/blog/10-questions-you-should-ask-a-software-outsourcing-comapny).

<ReadMore> Read also: [How To Hire React.js Developers](https://selleo.com/blog/how-to-hire-react-js-developers) </ReadMore>

## Conclusions

React Native is viewed as an exciting framework enabling developers to create robust mobile applications using their JavaScript knowledge. On the other hand, Flutter is gaining momentum in the developer community. One thing is certain, both frameworks have powerful features that allow the creation of native-like applications with reusable code for both Android and iOS devices. The final decision on which one to choose solely relies on your business requirements.

Having an experienced development team that can **take your idea and turn it into a powerful working solution** is crucial for the success of your project. Selleo software engineers are able to take care of your product from start to finish, no matter the tech stack or industry. If you want to find out more, feel free to [contact us](https://selleo.com/react-native-expert-developers-team) to discuss how we can help you.

When researching the topic of mobile app development, you can come across two solutions: React Native and Flutter. In this post, we compare the two to help you find the best framework for your needs.

React Native vs Flutter: The Ultimate Comparison 

With thousands of mobile apps being launched every day, how will you make sure that your app will stand out among all other apps in the niche? **Well, it all depends on the design, functionality, and branding of the app.** Yes, along with the design and functionality, the correlation of branding in the mobile app is essentially important. The Logo or the App Icon is the first thing that appears when users start searching for your app. Believe it or not, a logo or app icon does say a lot about your branding.

According to [Statista](https://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/), as of **Q1 2020, there were 2.56 million apps available at Google Play Market and 1.85 million apps available at Apple’s App Store.** Competing against such a huge number needs a lot of work. You need to understand that nowadays a mobile app not only needs to be of high quality but strongly branded to compete. It is very important to adopt a mobile-first approach to implement a branding strategy in the app successfully.

**If you want to build a brand for your mobile app to stand out from the crowd, you need to learn to create an effective mobile app branding.**

## What is Mobile-App Branding?

Branding is one of **the first steps** for any marketing strategy. Without proper branding, your product will remain nameless and lost in the pile of unsuccessful products. Branding helps businesses to create an identity in the minds of people. Let’s check the simple definition of [Branding.](http://www.businessdictionary.com/definition/branding.html)

> *Branding is a set of activities conducted through a set of distinguishing features. It is an act of promoting awareness and recognition of the product or service on the market. Through proper branding, a product creates its identity in the market.*

sWhen it comes to mobile app branding, it is a complex structure of a variety of factors such as the **name of the app, log of the app** (main identification of the company or product), **font color** (it should match or compliment the logo), **the background of the app** (it should complement your product or service), **slogan of the app, description, and details of your service or product.**

To understand how to build a branding strategy for your mobile app, let’s discuss why mobile app branding is so important.

## Why Mobile-App Branding is Important?

Here’re a few pointers to define the importance of building a mobile app branding strategy.

Users may forget the name of your product or company, but if it is played right with **an attractive logo and combination of catchy words, it remains memorable for users.**

Most users provide their first-hand feedback on using the app and leave. If the customers' feedback is shared humbly and responded promptly, then you can get your identity as a brand that listens to its customers.

![](https://s3.amazonaws.com/a.storyblok.com/f/86602/800x600/7231ed3a0d/mobile-app-branding.png)

Creating a brand image helps users to remember your company name like **Coca-Cola, Nike, Adidas**, etc. It makes the identity of your company in your customers’ minds.

Good branding strategy involves personalization at the greatest level. Keeping your customers in mind, you can create an offer which they cannot refuse. By giving a personalized touch in your branding strategy, you can make your customers feel important.

Now let’s discuss some of the main features of branding.

## Core Features of Branding

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. An excellent mobile app branding strategy consist of the following features:

### Targetability

The entire world can’t be your target audience. Your target audience is specific to the needs that your product or services fulfil. A business should first identify their target audience and plan the strategy accordingly. The branding strategy should be created after knowing the basics of your target audience, such as their age, income, gender, lifestyle, and buying habits.

### Brand Awareness

Creating brand awareness is very important. It can increase your audience reach by planning and executing marketing and advertising efforts. The logo of the app should be well-thought and attractively designed to increase the popularity of the brand.

### Brand Loyalty

![](https://s3.amazonaws.com/a.storyblok.com/f/86602/800x533/e3d51095d5/brand-loyalty.jpg)

A good branding strategy doesn’t end by creating only an identity of your product or service. But, as people start knowing what specific way your product is benefiting them, they become brand loyal. Add more affordances in your branding strategy to create a brand loyal customer by keeping in touch with them, such as congratulating them on their big day like birthday, mother’s day, etc.

### Brand Consistency

Customers always have expectations from your product or services. So, keeping consistency in your brand strategy, along with the newest innovation, is very important. All the claims you made for your brand should be fulfilled.

Now, let’s move on to the most important part of this article and see how to build a branding strategy for our app.

## How to Build a Branding in your Mobile App – Branding Strategies

The main motive of this article is to give an idea of how to build branding in a mobile app. Let’s discuss some major steps that every business should consider while designing the strategy for their app branding.

### Keep User Experience in Mind

**The customer is KING.** Every business should remember this golden rule to achieve more success. Similarly, when you are developing an app or have developed the app, it should be after detailed research about what your customers want. Make a list of things that your customer is searching via your app. Find out more details by research. Once you get a good idea of your customer demand, you will be able to create a user-centric brand.

### Logo and App Icon

What do you think, is your logo should be your app icon? Well, most businesses do use the logo of the company as the app icon. The practice is not wrong but not recommended by the experts. For creating a successful mobile branding strategy, you need to understand that a logo of your website is not the app icon.

The major difference between a logo and app icon is the **dimensions and shape.** Logo can be created for a particular size and proportion, whereas, for an app icon, you need to consider the limitation of app stores. It should be designed with every possible resolution.

### User Interaction

Adding options through which users can keep interaction with the app is the best strategy. For all non-gaming apps, you can add **features like leaderboard, badges, challenges, bonuses, ratings, and reviews** for user motivation. Using graphics in brand stylistics support brand awareness and make your app recognizable to users. You can add options where users can achieve higher scores that they can share with their family and friends. It will also increase your app’s reach and visibility.

<Baner name={software-development} />

### Refer a Friend

Continuing the above point about user-interaction, there’s one more strategy that works like a charm. Having an option to earn points, bonuses, and extra discounts via referring the app to a friend helps you increase brand visibility. More people refer the app to their friends. The more downloads you will get. The number of downloads helps your app rank on a higher position on app stores for relevant keywords.

### App Name

Before building the app or even started designing a strategy, you should select a name for your app. Your App name should be in connection with the functionality of the app. It should be different, short, and memorable.

### Landing Pages for the App

A landing page is a web page that emphasizes a specific aim and a **quick call-to-action**. Building landing pages that correlate with the website is very important for a mobile app branding. The landing page purpose is to provide a direct download link for the mobile app and brief details about its uses and advantages. Various other landing pages for the mobile app can be created according to the needs of the target audience. We can take a good example of the “How to Installation Process,” which can be covered in detail on a landing page.

![](https://s3.amazonaws.com/a.storyblok.com/f/86602/992x565/880eb4e359/b4b-app.png)

### Built-in Support and Service

Customer services have become a backbone for every brand. The option is very important for your branding strategy. Your app should provide an option to users where they can contact someone related to their issues, queries, and feedback.

We have talked about branding and how to create branding in a mobile app. Now, let’s move on to the next part where you learn about things that you should know before creating a branding strategy for your mobile app.

### The question you should ask yourself before building branding in your Mobile App?

Before you start building a brand for your app, you should consider answering these questions so you will have a clear path where you need to go. Answering these questions will validate your idea of branding your mobile app.

These questions are:

* Who is going to use your app, and why?
* What is your unique selling point?
* What makes your app unique in comparison to other apps?
* What does the look of your app say about it?
* Which feelings does your app evoke?
* What is the tone of your app?
* What are the channels of communication with users?
* How will users get information about your app?

Note: If you are considering branding your mobile app, we have a perfect package at Selleo. We have experienced a branding specialist who will do the job nicely. With years of experience, our team will research your target audience and keep it under consideration, and your goals will be to develop an outstanding branding activity.

Let us explain to you more how, we at Selleo, have taken an out-of-the-box approach to developing fintech applications.

<ReadMore> Read also: [Outsourcing ReactJS Development Services | Learn How To Do It Right](https://selleo.com/blog/outsourcing-reactjs-development-services) </ReadMore>

## What was our approach during developing the [Fintech Application](https://selleo.com/portfolio/payment-management-software)?

* Our first step was to make sure that the mobile app's design is as per the expectations of our target audience.

  ![](https://s3.amazonaws.com/a.storyblok.com/f/86602/397x800/65aa5d6af0/b4b-app2.png)
* After several tests and trials, we made iterations in the mobile app design to improve the UI/UX with an **eye-catching design**.
* After accepting the branding designs, we started implementing layouts into real-world screens in the mobile application. During this phase, we found a major space for improvements in UI. We added these improvements while building the app constantly with the help of our expert designers. These designers not only meet your expectations but will also guide you with better ideas for the app look and feel.

  ![](https://s3.amazonaws.com/a.storyblok.com/f/86602/397x800/cb34c51e1b/b4b-app3.png)
* After all branding designs were implemented, the application was given to a small group of Quality Assurance people, who gave us the feedback to help us improve our branding functionality.
* After the final QA from our employees and the selected group, we released the application officially into the market, knowing that everything will work fine.

To better communicate our point, let us explain in detail about the unique branding features we adopted.

### What was the unique branding feature?

The feature that makes our application unique was the ability to change its branding depending on the customer's needs. The company needed to change its branding, and we provided a way to do it smoothly.

* As the technology chosen for the project was react-native, the most convenient way to provide such functionality was to use the Context API provided by the React.js library.
* As the first step, we have to make a BrandingProvider. It may look like this:

<Gist id="b038f9b94c3a809aa775fe2b4d82feaa" />

* Next, we must wrap our application with BrandingProvider

<Gist id="ff2410713b81f7a87e2730f00effd7a6" />

* In the end, all we need to do is to consume data that is provided by BrandingProvider:

<Gist id="85aec8337348fb99e913ca10a71b8fd8" />

This is how we did it to make our clients satisfied.

## Wrapping Up

Do keep this in mind that building branding for a mobile app is a very thoughtful process that needs plenty of attention at many levels. But if done in the right way, a mobile app branding can increase your sales and the popularity of your product or services.

The main components of a branding strategy are the target audience and UI/UX design. The simple the interface is, the better the results will be. People like a simple and easy-to-use interface, but you can always research and check your customers' demands.

**Want to build your own solution or need help with improving your existing one? Our [FinTech team of specialist](https://selleo.com/software-development-team/fintech) will be happy to work with you!**

Thousands of mobile apps are launched on a regular basis and building branding in your mobile app will help you stand out. Keep reading to find out more.

How To Build Branding In Your Mobile App

Selleo have so far designed and developed a few web and/or mobile [applications for NGOs](https://selleo.com/ngo-nonprofit) and nonprofit organizations, which facilitate the organizations in their mission to effectively deliver humanitarian aid or advance social development in affected areas. This time, however, we contributed to the cause somewhat differently.

**[Andreas Papp](https://www.aerzte-ohne-grenzen.at/hilfseinsaetze/alle-einsatzmitarbeiterinnen/details/papp/)** – the Delegate & Program Director of MSF-Austria – invited us to take part in a technology seminar in Prague (“The use of new technologies in humanitarian practice”) as well as the New Technologies Panel at the [Humanitarian Congress](https://www.humanitariancongress.com/) in Olomouc.

In both locations we aimed to share our knowledge and experience concerning the impact of mobile technologies on the way charities and aid agencies conduct their humanitarian and development operations. The other panelists, who came from the major universities in Austria, focused on the applications of satellite technologies and UAVs / UASs. All the presentations delivered contained some very practical, down-to-earth examples of the use of the new technologies in the field. Finally, we also talked about the potential benefits of using Open Source solutions and technology professionals voluntary engagement as resources with which to favour the causes pursued by NGOs and agencies delivering humanitarian and development aid.

**[Stefan Lang](https://www.uni-salzburg.at/index.php?id=32483)** – a GIS and Remote Sensing expert and an Assistant Professor at the Interfaculty Department of Geoinformatics (Z_GIS) at the University of Salzburg in Austria, who heads the Z_GIS Division Integrated Spatial Analysis (ISA), discussed GIS and remote sensing technologies and demonstrated how the technologies are used in practice for disaster mapping, tracking displaced population movements and groundwater availability monitoring.

**[Markus Enenkel](https://geo.tuwien.ac.at/staff/markus-enenkel/)** – a Remote Sensing researcher and a project manager from the Vienna University of Technology / the Department of Geodesy and Geoinformation (GEO), focused on Earth Observation technologies and in particular, on how the EO techniques and data can be used for water and drought monitoring and forecasting.

**[Arkadiusz Kwaśny](https://pl.linkedin.com/in/arkadiuszkwasny)**[ ](https://pl.linkedin.com/in/arkadiuszkwasny)– a co-founder and the CEO of Selleo (a web and mobile software development house), talked about the added value of mobile devices and software tools which can be used to execute humanitarian / development operations with greater efficiency.  Arek presented specific mobile applications which Selleo have built with and/or for NGOs, i.e. [ViewWorld](https://selleo.com/portfolios/viewworld/?pnt=6067) – a data collection and management platform and [Global Emergency Overview](https://selleo.com/portfolios/global-emergency-overview/?pnt=6067) – a data gathering and crises information sharing platform.

**![Img](https://a.storyblok.com/f/86602/600x333/59b3745a2a/huko3.jpg)**

**[Hansjörg Ragg](https://orawww.uibk.ac.at/public_prod/owa/pk214.person?pers_id_in=56909)** – an engineer and a photogrammetry and remote sensing expert from the University of Innsbruck, is responsible for UAS (Unmanned Aerial Systems) projects at the Institute of Geography and focuses on alpine hazards monitoring. Hansjörg, with his deep understanding of the different types of UAS and their applicability shared some invaluable insights on how UAVs (commonly known as drones) can potentially be deployed in humanitarian aid operations. He has also analysed the obstacles which hinder a more widespread application of UAVs in field operations.

**[Grzegorz Rduch](https://pl.linkedin.com/in/grzegorzrduch/)** – Selleo’s COO and the Chairman of the Advisory Board at [Mikstura.IT Foundation](https://mikstura.it/), talked about open source community engagement for NGOs. He described several open source projects and initiatives geared specifically towards non-profits. Greg encouraged the humanitarian officers present to market their causes not only to donors but also to open source contributors who can commit their time and skills on projects to support humanitarian organizations and agencies. On the other hand, he pointed out that students – many of whom attended the event – do not need to wait to be deployed in the field in order to be able to deliver tangible help; they may just as well start contributing their talents while still at school / university.

All in all, during both the seminar in Prague and the expert panel in Olomouc it was clear that the last decade had brought numerous technical possibilities associated with GIS, satellite remote sensing, UAVs, mobile phone applications, etc. Although a lot of this knowledge is readily available at academic institutions and commercial companies, the question still remains how the technologies are best to be applied in humanitarian field operations, where they can make a real difference.

Selleo have so far designed and developed a few web and/or mobile applications for NGOs and nonprofit organizations, which facilitate the organizations in their mission to effectively deliver humanitarian aid or advance social development in affected areas.

Humanitarian Congress In Olomouc

The year 2011 has ended and I think one might justifiably claim that it was a ‘year of mobile’ indeed. We are going through tough economic times and yet we can observe how smartphones, tablet devices and mobile technologies are driving the growth of world’s largest markets like the US, Europe and Asia.

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